1. Intellectual Property Review
Objective 3.04
Understand intellectual property
BB30 Business Law Summer 2013

2. Intellectual Property
Each slide contains a picture of a product or service that is protected by intellectual property laws.
For each slide will give the type of intellectual property right granted to the owner(s) and how long this protection lasts:
Copyright
Patent
Trademark
Service mark
Trade dress
Trade secret
BB30 Business Law Summer 2013

3. 1 - Intellectual Property
This music video and choreography for the Thriller video is copyrighted. Copyright lasts for life of the author plus 70 years.
This music video and choreography for the Thriller video is copyrighted. Copyright lasts for life of the author plus 70 years.
BB30 Business Law Summer 2013

4. Doctrine of Fair Use permits the use of copyrighted information without permission, if the work is used for specific purposes.
BB30 Business Law Summer 2013

5. 2 - Intellectual Property
This distinctive look of TGI Fridays is an example of trade dress. Trade dress is indefinite.
Red and white stripes on outside
Multiple buttons and red/white striped shirt
This distinctive look of TGI Fridays is an example of trade dress. Trade dress is indefinite.
Crazy, colorful artwork
BB30 Business Law Summer 2013

6. 3 - Intellectual Property
This is the logo for Twitter. It is trademarked. Trademark is valid for 10 years; it can be renewed every 10 years if the trademark is still in use or not considered “lost”.
This is the logo for Twitter. It is trademarked. Trademark is valid for 10 years; it can be renewed every 10 years if the trademark is still in use or not considered “lost”.
BB30 Business Law Summer 2013

7. 4 – Intellectual Property
This painting of Campbell Soup Cans by Andy Warhol is copyrighted. Copyright lasts for life of the author plus 70 years.
This painting of Campbell Soup Cans by Andy Warhol is copyrighted. Copyright lasts for life of the author plus 70 years.
BB30 Business Law Summer 2013

8. 5 – Intellectual Property
This is an example of an invention, mop-slippers. This product is patented. The patent holder has exclusive rights to produce, use, and sell the invention for 20 years.
This is an example of an invention, mop-slippers. This product is patented. The patent holder has exclusive rights to produce, use, and sell the invention for 20 years.
BB30 Business Law Summer 2013

9. 6 – Intellectual Property
The recipe for KFC chicken is a trade secret. Trade secrets are indefinite.
What is the recipe?
The recipe for KFC chicken is a trade secret. Trade secrets are indefinite.
BB30 Business Law Summer 2013

10. 7 – Intellectual Property
This is an example of an invention. This product is patented. The patent holder has exclusive rights to produce, use, and sell the invention for 20 years.
This is an example of an invention. This product is patented. The patent holder has exclusive rights to produce, use, and sell the invention for 20 years. Suggestions for inventions that can be on this slide include the boppy, baby hand pillows, staircase drawers, and pizza scissors.
BB30 Business Law Summer 2013

11. 8 – Intellectual Property
The Adidas logo is trademarked (renewable every 10 years).
The Adidas logo is trademarked (renewable every 10 years).
BB30 Business Law Summer 2013

12. 9 – Intellectual Property
These are examples of lost trademarks.
These are examples of lost trademarks. , aspirin, and elevator are images that can be placed on this slide.
BB30 Business Law Summer 2013

13. 10 – Intellectual Property
This NBC logo (peacock) is a service mark. Like trademarks, service marks are renewable every 10 years.
This NBC logo (peacock) is a service mark. Like trademarks, service marks are renewable every 10 years.
BB30 Business Law Summer 2013