1. Welcome  NER Area 2  Membership, Marketing and Training Summit  April 6 th, 2013  Membership Breakout

2. Morning Agenda: (10:15am-12:00pm)  Current Status (#’s, Plans, Goals, Team)  Membership Plan – Overview  Spring Recruitment – What’s Planned?  Fall Recruitment – What’s being Planned?

3. Lunch Agenda: (12:00pm-1:00pm)  Lunch, Sharing and Learning

4. Afternoon Agenda: (2:00pm-3:00pm)  Introduction of: “The Unit Marketing and Membership Position”

5. Membership Numbers as of March 31,2013 We NEED to Improve !!

6. NER Area 2 Organizational Structure

8. Council Membership Org. Structure BUILDING THE ARMY !! …Where it Starts !!

9. The NER Area Membership Team: The Team Meets Monthly – Via Teleconference I’m Looking at Building a Stronger Support Team !!

10.  Council Membership Plan  Training and Development  Welcome

11. Council Membership Plan Membership Plans were Due on 3/31 Received only 5/11….not good All different formats… When will I receive the others?

12. Overview….  Council Membership Plan  Training and Development  Welcome

13. Introduction  Why Have a Council Membership Plan?  National Strategic Plan 2011-2015  Pillar 1  Objective IV  Goals 1,2 & 3 Handouts: Membership Plan Outline Development and Training Sample Plan

14. Council Membership Analysis  a. Council Strategic Plan  b. Membership History  c. Council Market Analysis  d. Council Demographics

15. Council Strategic Plan

16. Membership History

17. Council Market Analysis

18. 18  Demographic and Income Report  Tapestry Segmentation Analysis  Program Density Analyses  Cub Scout Gap Analysis  TAY by Race and Ethnicity Five major components: NEW! COUNCIL MARKET ANALYSIS

19. Growth Opportunities Sources of Membership Growths 1. Retention - Recharter Units 2. Enrollment of New Members 3. New Unit Organization 4. Transitions After school programs

20. Retention Involves Program and Unit Service 1. Unit Service 2. Recharter Units 3. Program Transitions 4. Quality Program

21. Enrollment of New Members  Year Round Recruitment  Spring Recruitment  Summer Recruitment (Events)  Fall Recruitment (School Night or Fall Round-Up)

22.  Review:  The Growth Planning Schedule  Adapt this to council dates Year Round Recruitment

23. Spring Recruitment  Tiger Cub Recruitment Plan  Program Transitions

24. Summer Recruitment  Summer Membership Recruitment Events  Review Packet of Events

25. The Fall Recruitment Plan Fall Recruitment (School Night or Fall Round-Up) Plan The Organization School Night Training School Relationship Backdating Schedule

26. Organizing New Units 1. New Unit Organizational Team 2. New Unit Prospect Worksheet 3. High Performance Unit 4. BSA Sales Training 5. Quality Unit

28. High-Performance Unit with Quality – Journey To Excellent (JTE) Commissioners fully-involved Fully-functional unit key three District Committee focus change Emphasis on Faith–Based organizations Minimum of 10 youth

29. Transitions Webelos > Scout Scouts > Venturer

30. After School Program Alternative Program Delivery Methods Program Manager (Program Aides) After School Units Community Centers Units Housing Units

31.  Council Membership Committee  District Membership Committee  Commissioner Staff – Unit Service Plan  BSA Sales Training Volunteer Infrastructure and Partnership

32.  Committee Organizational Structure  Committee Responsibilities  Position Description  Backdating Schedule Council Membership Committee

33.  Committee Organizational Structure  Committee Responsibilities  Position Description  Backdating Schedule Council Membership Committee

35.  Committee Organizational Structure  Committee Responsibilities  Position Description  Backdating Schedule Council Membership Committee

36. Membership  Organize new units  Recruit new members: Spring Recruitment Fall Recruitment Summer Recruitment Membership Recruitment Events

37.  Committee Organizational Structure  Committee Responsibilities  Position Description  Backdating Schedule Council Membership Committee

38.  Unit Service Plan  Rechartering  Visits  UVTS Commissioner Staff – Unit Service Plan

39. Schedule and conduct Sales Training for Staff and Volunteer Force Use current BSA Sales Training program BSA Sales Training

40. Review Year Round Membership Schedule Develop Council Membership Backdating schedule Backdating Schedule

41. Importance of the Membership Plan Executive Summary Sources of Membership Chartered Organizations Commitment, Schools Commitment, Traditional Programs Membership Committee Developed Membership and Units Year End Results Membership Plan Executive Summary

42. Membership Committee Guide Membership Campaign Council Guide Selecting District Volunteers  New Unit Retention Guide  Strengthening Organizations through Scouting  Membership Impact Staff  www.scouting.org/membership Membership Impact RESOURCES Handout – DVD Contents…

43. Membership Impact * RESOURCES * And many others

44. Membership Impact * RESOURCES * And many others

45. Spring Recruitment  Tiger Cub Recruitment Plan  Program Transitions What do you have planned for this spring?

46. Summer Recruitment  Summer Membership Recruitment Events  Review Packet of Events What do you have planned for this Summer? Incentives?

47. The Fall Recruitment Plan Fall Recruitment (School Night or Fall Round-Up) Plan The Organization School Night Training School Relationship Backdating Schedule What do you have planned for Fall 2013?

48. The Fall Recruitment Plan Fall Recruitment (School Night or Fall Round-Up) Plan The Organization School Night Training School Relationship Backdating Schedule What do you have planned for Fall 2013?

49. The Fall Recruitment Plan Fall Recruitment (School Night or Fall Round-Up) Plan The Organization School Night Training School Relationship Backdating Schedule What do you have planned for Fall 2013?