1. © Prentice Hall, 2004Business Communication EssentialsChapter 11 - 1 Writing and Completing Business Reports and Proposals

2. © Prentice Hall, 2004Business Communication EssentialsChapter 11 - 2 Three-Step Writing Process PlanningCompletingWriting Analyze the Situation Investigate the Topic Adapt to the Audience Organize the Message Compose the Message Revise the Message Produce the Message Proofread the Message

3. © Prentice Hall, 2004Business Communication EssentialsChapter 11 - 3 Organizing Reports and Proposals FormatFormat LengthLength OrderOrder StructureStructure CollectedMaterialCollectedMaterialBusinessDocumentBusinessDocument

4. © Prentice Hall, 2004Business Communication EssentialsChapter 11 - 4 Structuring Analytical Reports Focusing on Conclusions Recommendations Logical Arguments Audience ReceptiveUnreceptive DirectIndirect

5. © Prentice Hall, 2004Business Communication EssentialsChapter 11 - 5 Structuring Proposals SolicitedUnsolicited 4Receptive Audience 4Recognized Problem 4Identified Solution 4Skeptical Audience 4Unrecognized Problem 4Proposed Solution

6. © Prentice Hall, 2004Business Communication EssentialsChapter 11 - 6 Selecting Visual Aids TablesTables Bar Charts FlowchartsFlowcharts Line and Surface Charts Line and Surface Charts Pie Charts OrganizationChartsOrganizationCharts

7. © Prentice Hall, 2004Business Communication EssentialsChapter 11 - 7 The Parts of a Table Stub headSubhead Single Column Head Single Column Head Row head Subhead Total XXX XX Subhead XXX XX XXX Multicolumn Head* Source: (In the same format as a text footnote). *Footnote (for explanation of elements in the table).

8. © Prentice Hall, 2004Business Communication EssentialsChapter 11 - 8 Preparing Tables Use common, clearly identified units Use the same units for all items in a column Label column headings Separate rows and columns Document data sources

9. © Prentice Hall, 2004Business Communication EssentialsChapter 11 - 9 Using Computers to Create Visuals Advantages Challenges Speed Accuracy Ease of Use Image Message Audience

10. © Prentice Hall, 2004Business Communication EssentialsChapter 11 - 10 Successful Reports Accurate Complete Balanced Structured Documented

11. © Prentice Hall, 2004Business Communication EssentialsChapter 11 - 11 Successful Proposals Demonstrate your knowledgeDemonstrate your knowledge Provide concrete examplesProvide concrete examples Research the competitionResearch the competition Prove that your proposal is workableProve that your proposal is workable Adopt a “you” attitudeAdopt a “you” attitude Package your proposal attractivelyPackage your proposal attractively

12. © Prentice Hall, 2004Business Communication EssentialsChapter 11 - 12 The Introduction Context or Problem Context or Problem Subject or Purpose Subject or Purpose Main Ideas Overall Tone Overall Tone

13. © Prentice Hall, 2004Business Communication EssentialsChapter 11 - 13 The Body Chapters Present Analyze Interpret Support

14. © Prentice Hall, 2004Business Communication EssentialsChapter 11 - 14 The Closing Section Emphasizes the Main Points Summarizes the Benefits Reinforces the Structure Brings Action Items Together

15. © Prentice Hall, 2004Business Communication EssentialsChapter 11 - 15 Completing Reports and Proposals Revising Producing Proofreading

16. © Prentice Hall, 2004Business Communication EssentialsChapter 11 - 16 Text of the Report Introduction Body Closing

17. © Prentice Hall, 2004Business Communication EssentialsChapter 11 - 17 Supplementary Parts AppendixesIndexBibliography

18. © Prentice Hall, 2004Business Communication EssentialsChapter 11 - 18 Components of Formal Proposals ProposalCover Title Fly Title Page Table of Contents List of IllustrationsRequest for Proposal ExecutiveSummary Letter of Transmittal

19. © Prentice Hall, 2004Business Communication EssentialsChapter 11 - 19 Text of the Proposal Solicited Unsolicited Formal InformalIntroductionIntroductionBodyBodyClosingClosing