1. © Prentice Hall, 2003 Business Communication TodayChapter 11 - 1 Communicating Information Through Visuals

2. © Prentice Hall, 2003 Business Communication TodayChapter 11 - 2 Planning Visuals Decide what to say Develop a story line Save time

3. © Prentice Hall, 2003 Business Communication TodayChapter 11 - 3 Preparing Visuals Gain an advantage Pick points to visualize Balance words and images Set a schedule

4. © Prentice Hall, 2003 Business Communication TodayChapter 11 - 4 The Right Visual for the Job Tables Line or bar charts Pie or area charts Bar charts Pie charts Line or dot charts Maps Flow charts

5. © Prentice Hall, 2003 Business Communication TodayChapter 11 - 5 The Parts of a Table Stub headSubhead Single Column Head Single Column Head Row head Subhead Total XXX XX Subhead XXX XX XXX Multicolumn Head* Source: (In the same format as a text footnote). *Footnote (for explanation of elements in the table).

6. © Prentice Hall, 2003 Business Communication TodayChapter 11 - 6 Preparing Numerical Tables Use common, clearly identified units Use the same units for all items in columns Label column headings Separate rows and columns Show column-to-row totals or averages Document data sources

7. © Prentice Hall, 2003 Business Communication TodayChapter 11 - 7 Using Line and Surface Charts Show changes Indicate relationships

8. © Prentice Hall, 2003 Business Communication TodayChapter 11 - 8 Using Bar Charts Compare items Show changes Indicate relationships Show relative sizes

9. © Prentice Hall, 2003 Business Communication TodayChapter 11 - 9 Using Pictograms Novelty impact Visual appeal

10. © Prentice Hall, 2003 Business Communication TodayChapter 11 - 10 Timeline Charts Time schedules Milestones Completed tasks Uncompleted tasks

11. © Prentice Hall, 2003 Business Communication TodayChapter 11 - 11 Using Pie Charts Limit the number of slices Arrange slices clockwise Use a variety of colors Show numbers or percentages

12. © Prentice Hall, 2003 Business Communication TodayChapter 11 - 12 Illustrating Relationships Organization charts –Positions –Units –Functions Flow charts –Processes –Procedures –Sequences

13. © Prentice Hall, 2003 Business Communication TodayChapter 11 - 13 Using Maps Geographic areas Regional differences Key markets

14. © Prentice Hall, 2003 Business Communication TodayChapter 11 - 14 Other Business Graphics Drawings and diagrams –Functions –Operations –Selected details Images and photographs –Realism –Visual appeal –Ethical concerns

15. © Prentice Hall, 2003 Business Communication TodayChapter 11 - 15 Working with Computers Advantages –Speed –Accuracy –Versatility Challenges –Training –Artistic skills –Time requirements

16. © Prentice Hall, 2003 Business Communication TodayChapter 11 - 16 Computer Graphics Continuity Contrast Emphasis Simplicity Experience

17. © Prentice Hall, 2003 Business Communication TodayChapter 11 - 17 Integrating Text and Graphics Clear introductions Careful placement Effective titles and legends

18. © Prentice Hall, 2003 Business Communication TodayChapter 11 - 18 Checking Visual Aids Honesty Documentation Typography Coloring Alignment Necessity Accuracy